Instagram is the perfect place to find your audience and expand it, as well as being an excellent platform to connect with other authors and share tips.
Building your profile
It should explain who you are and what you do
Use the name you write under so that you're easier to find
Include relevant details about your books and you in the bio
Include the link to your website/ set up a linktree which can include multiple links
How to grow your audience
Instagram’s algorithm dictates what content gets viewed and as the app is fast becoming a video platform, reels are a necessity and will help you reach a much larger audience. They can be about your favourite books, book recommendations, visiting your local bookstores
Post regularly. If you have a consistent posting schedule, multiple times a week at the same time this will definitely help you out.
Post high-quality, relevant content. Make sure the pictures and videos are high resolution and as clear as possible.
Share on stories. This will help you engage with your audience more regularly via features like polls and questions.
Be creative with writing your captions. You’re a writer, use those skills!
Make sure to include hashtags. You can search different hashtags to see their level of popularity; make sure to include different levels of popularity to reach a more general audience, as well as people with more niche interests.
Engage with other authors and influencers content. Like, save and comment on other people’s posts to create a network.
Content Ideas
All your books! Share your book covers, background on your characters, the world you’ve built and even the aesthetics of the book, remember Instagram is a visual platform.
Any deals: if you have a sale going on your website share it with your audience!
You’re writing process. You can even involve your audience and suggest two options that they can vote on.
The books you’re reading.
Any teasers of new content that you have coming out.
Your life - people like the personal. Share different aspects of your life that will show who you are, not just what your writing is.
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